The Puma Shadow Society is a group of Puma heads who’ve come together to add a premium touch of expertise to the reworking of some of the German brands most prized silhouettes. While the identity of this gang of aficionados still remains a secret, one thing’s for sure, they certainly know what makes a good shoe!

The first drop under the ‘Shadow Society’ banner see the release of one of Puma’s most celebrated models, the States, a silhouette that’s not seen much of the light of day since we released the Puma States x size? back in December 2006.

Utilising rich suede in the uppers and supple leather linings, the Puma States x Shadow Society combine some of the best colour and material options we’ve seen used by any brand in a long time, and if this first outing is anything to go by, we expect big things for the Shadow Society and eagerly await their next release.

All four colourways of the States are now available in limited numbers from our online store.

The original version of the Munchen was only produced between 1979 and 1985 and is now one of the most sought after lines from the adidas back catalogue. Very similar to the Trimm-Trab (1977), the Munchen was initially intended as a multipurpose training shoe and this navy/white colourway is soon to become the third Munchen released under our worldwide exclusive Adi’s Archive collection series with adidas Originals.

There’s no news on the release date yet, we reckon sometime in October, so in the meantime, enjoy the photo and don’t forget to keep checking back from more info.

The Artist Series by UK streetwear heavyweights Addict is a limited edition collection of apparel featuring artwork from some of the UK’s top street artists. Now in its 16 instalment, the autumn/winter 2011 collection has started to land at size? stores and online with standout pieces coming from London based artist, Mark Ward.

Mark Ward is an artist based in South London. His retina burning work is derived from his obsession with Americana. Raised on a diet of Saturday morning cartoons, skateboarding, BMX, and drawing, Mark has kept true to his roots soaking up every last candy wrapper and morphing it into what he describes as his surreal distorted visions.

Growing up in the South London suburbs in the late 80’s, Mark was reading every possible skate magazine he could lay his hands on. He realised that his South London environment didn’t reflect the sunny California image he was being sold in Thrasher. Rolling through puddles in Croydon just doesn’t match up to cruising along Long Beach.

Mark’s work mixes the everyday mundane with the surreal elements of the 80’s American bubble, encouraging the viewer to see things differently and look twice at their surroundings.

In this series of tees Mark has taken the icons of a sunnier climate and juxtaposed them in true Ward style with banal elements to peel back the gloss on the pop images.

Executed in bright bold colours that are unexpected on such sinister topics, and in a gritty yet still slick style that wouldn’t look out of place on that fishtail board you had as a kid…Don’t believe the hype!!

For more info on Mark’s work, check markwardstudio.com and to shop our A/W 2011 Addict collection in full, hit the link.

Ever wondered why the price of your Max 1’s, Authentic’s or Forest Hills seems to have gone through the roof over the last couple of years? Is it down to the worldwide economic meltdown, global warming, or just the brands trying to squeeze that little bit more out of you to boost the bar bill at their Christmas parties?

Good question……

So exactly how much does it cost to produce a pair of trainers? £1.50, 3 quid, a tenner…?! Surely it can’t be much because they’re all made in China these days, right? No matter which way you look at it, it’s an interesting debate and one that not a lot of us actually know the answer to, so to help put our minds at rest our good friends over at Sneaker Freaker decided to delve a little deeper into the subject in an interesting feature entitled ‘Why the iPhone is killing the sneaker industry’.

To read the article in full and find out exactly what your iPhone has got to do with the potential demise of an idustry that we all love, hit the link.

Last week we released a teaser image of an upcoming colourway in the adidas Originals Malmo and today we are pleased to be able to share with you a more detailed look & the all important info on when and where you can get hold of a pair.

This bluebird/white/gum colourway of one of adidas’ most popular silhouettes of the year so far is being released as part of the size? worldwide exclusive Adi’s Archive collection and will be available from size? stores and online on Friday 30th September.

One to always champion home-grown talent, whether it be brands, music and artists, we emplore you to check out Birmingham based hip-hop group Da Mighty Elementz aka D.M.E. and their new tune ‘Ghost Town’, which samples the seminal tune originally done by The Specials.

Already having opened for luminaries such as Snoop Dogg and Big Daddy Kane and performed at last year’s Glastonbury festival, D.M.E. are set to hit the U.K. up with their new EP ‘Ghost Town’. Check it out and read the full article on the lads here on WeAreHQ’s blog!

We are proud to announce that our Sheffield store is now the official partner of Sheffield club night/brand, The Tuesday Club.

Recently voted as ‘Sheffield’s best club night’ by readers of Exposed Magazine, The Tuesday Club, which runs at Sheffield University Student Unions Foundry & Fusion venue, is now entering its 13 year of bringing the best in hip-hop, dubstep, jungle/drum & bass and beyond to the people of Sheffield.

To celebrate the launch of our partnership, we’re offering official members of The Tuesday Club 10% off full price product purchased from our Sheffield store upon production of a valid TTC membership card.

For more info on how to become a TTC member, drop into our Sheffield store. In the meantime, check the below flyer for latest events over the coming months:

Soon to release as part of our worldwide exclusive Adi’s Archive collection, this bluebird/white/gum colourway of the adidas Originals Malmo has been stirring up a lot of interest since we first featured it on the coming soon section of our website the other day.

Consisting of an ‘adidas blue’ suede upper with contrasting white leather stripes on top of a gum sole unit, we expect this simple/classic colourway to be one of the most popular from the collection so far.

Check back next week for more imagery and info on the release date.

Chris McVeigh is an artist with a penchant for LEGO, chipmunks and Star Wars amongst other things, and using his passion and undoubted talent for photography he has tranformed his hobbies into a profession.

Working at gizmodo.com he has been creating images using LEGO for a while and has even featured on the Star Wars website. Putting his success down to his Flickr account, we take a look at a few of Chris’ set-ups below…

Check out the full article here at Don’t Panic or visit the Chris McVeigh blog here.

In 1975 Harvey Gross established the Penfield brand in Hudson, Massachusetts. Not long after starting up, Penfield became recognised for their exceptional quality, reliability and function in down-filled jackets and outerwear. Penfield epitomises the spirit and qualities of New England and the great outdoors and for over four decades they’ve produced products according to the same basic principles on which the company was founded.

New for autumn/winter 2011, the US brand have referenced their vibrant history with the continued use of archival-inspired designs and fabrics like 60/40 and Hudson Wax cloth, as well as forging ahead with brand new styles and forward-looking projects.