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This new film by Reebok Classics is the story of an innovative and pioneering brand that helped shape the destiny of modern sports performance, as well as British youth culture.

The film is a celebration of creative youth: the current pioneers who are making music, creating great record labels, making flyers and magazines. They are crafting their own future as well as shaping ours. Their story challenges us all to focus on the present and the future.

It has been made by The Rig Out and directed by Antony Crook of Ridley Scott Associates on location in Bolton and Manchester (the birthplace of Reebok). The cinematography was from Lol Crawley and the voice over by Paul Popplewell (Tyrannosaur, 24 Hour Party People). An original music score was provided by Illum Sphere.

Accompanying the film is a look book shot by Joshua Gordon which can be seen below.

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