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RECAP: Nike ‘Stop For Air’ Event.

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After a busy few weeks building up to Air Max Day, on Thursday night Nike hosted an exclusive event in London, welcoming consumers, athletes, musicians and retailers.

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Upon arrival, the iconic Air Max silhouettes accompanied you on your route around the venue, each installation paying homage to aspects that specific shoe brought into the family.

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After acknowledging the past, Nike also gave a nod to the future, giving the Air Max Zero a room which quite literally projected air across every surface. Alongside this, there was also a ‘Selfie Arena’ which was essentially a circle of lights and cameras which captured you from every angle.

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Even the food for the night was Air Max themed too; this came from Hackney based restaurant Bird, who re-named each burger especially for the night.

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Selected stores from around the UK, featuring both size? and Footpatrol, each showcased 5 Air Max’s which attendants of the event could vote for. We opted for 5 of our size? Exclusives, featuring the Air Max Light ‘Perf Pack’, the size? x Dave White Air Max 1, Air Max 180 ACG, Air Max 93 Teal and the Air Max 180 ‘Urban Safari Pack’.

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[Image by Courtney Francis]

Footpatrol were the overall winners of the night, claiming the critically acclaimed Air Max 90 trophy along with 5 tickets to this years UEFA Champions League final in Berlin.

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[Image by Courtney Francis]

DJ Logan provided the soundtrack for the evening, before welcoming Novelist onto the stage. Skepta and Boy Better Know then came on to close the show.

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[Image by Courtney Francis]

All in all, the event was a huge success; it united and brought together the whole spectrum of the community. The only question that remained from the evening is what does 2015 and Air Max have to offer next?

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[Image by Courtney Francis]

 

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